کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1009158 938834 2016 3 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Do competitive strategy effects vary across hotel industry cycles?
ترجمه فارسی عنوان
آیا اثرات استراتژی های رقابتی در سراسر چرخه صنعت هتل متفاوت است؟
کلمات کلیدی
چرخه کسب و کار؛ استراتژی قیمت گذاری؛ استراتژی کیفیت؛ هزینه های تبلیغاتی؛ صنعت هتل
Business cycle; Pricing strategy; Quality strategy; Advertising expenditure; Hotel industry
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی

We use metropolitan-level panel data of international tourist hotels (ITHs) in Taiwan to examine whether competitive pricing, quality and advertising effects differ across two business cycle phases of the Taiwanese hotel industry. Following Chen et al.’s (2014. Tourism Econ. 20 (3), 655) conclusion, the Taiwanese hotel industry over the period 2000 to 2010 is divided into two regimes: a high-growth regime (2007–2010) and a low-growth regime (2000–2002 and 2004–2006). We adopt the approach proposed by Enz et al. (2009. Cornell Hospitality Q. 50 (3), 325) on competitive strategies by computing the difference between the value of each hotel and its competitive set on merits of average daily rate, service quality and advertising expenditure. The empirical results indicate that: (1) Competitive pricing strategy has a positive influence on ITHs’ room revenue per available room (RevPar) in the high-growth regime (HGR). (2) Competitive pricing and service quality strategies are positively associated with RevPar in the low-growth regime (LGR). Moreover, service quality improvements relative to the competitive set lead to an increase in occupancy for ITHs in the LGR.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 54, April 2016, Pages 104–106
نویسندگان
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