کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1009223 938839 2016 5 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
E-menus—Managing choice options in hospital foodservice
ترجمه فارسی عنوان
منوهای الکترونیکی؛ مدیریت گزینه های انتخابی در بیمارستان غذایی
کلمات کلیدی
سرویس غذا؛ منوهای الکترونیکی . رفتار مصرف کننده؛ اطلاعات منوی
Food service; E-menus; Consumer behaviour; Menu information
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی

This study examined an initiative in which e-menus and touch screen technology were piloted in a large UK hospital, with the aim of improving food service and satisfaction. Current practice often means that patients may receive the wrong meals, resulting in dissatisfaction and plate waste.An alternative approach is for patients to use electronic menus (e-menus) to make their order, using touch screen technology on the TVs, which in many hospitals are provided at every bedside. A pre-test, post-test questionnaire, which elicited scaled responses and written comments (n = 90) was administered to a comparable group of patients. Results from both types of data suggested that most patients used e-menus effectively, although for older patients, it was more challenging. However the biggest difference in the effectiveness of the new technology was between the wards, which also showed substantial differences in service standards. It is concluded that e-menus are an effective way of imparting information about the food, and that they tend to produce greater satisfaction in recipients. However, the results suggest that more training of foodservice staff will be required in order to make the most of initiatives of this kind.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 53, February 2016, Pages 12–16
نویسندگان
, , ,