Halal tourism: Concepts, practises, challenges and future

• Using ‘Halal tourism’ and `Islamic tourism’ as the same terms could be questionable.
• Awareness among Muslim increased to select Halal travel options for their needs.
• Non-Muslim destinations offered Muslim friendly solutions/options to scenario seen as problematic by Muslim travellers
• Halal tourism industry could be competitive in the coming next years in non-Muslim destinations.

Tourism recognizes the growing interest in Halal tourism from both the perspectives of industry and research. Halal tourism can be summarized by any object or action which is permissible to use or engage in tourism industry, according to Islamic teachings. Therefore, the success of developing and marketing Halal tourism destination must be guided by the adoption of Islamic teachings and principles in all aspects of tourism activities. This paper explores the concept of Halal tourism along with the components which constitute the industry. It provides worldwide examples of some of the current best practises. The opportunities and challenges in developing and marketing Halal tourism are also discussed.