کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1013597 939315 2016 4 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
A new nature-based tourism motivation model: Testing the moderating effects of the push motivation
ترجمه فارسی عنوان
مدل جدید انگیزه گردشگری مبتنی بر طبیعت: آزمون اثرات تعدیلی انگیزه های فشار
کلمات کلیدی
انگیزه فشار ؛ انگیزه کششی ؛ طبیعت مبتنی بر گردشگری؛ هنگ کنگ
Push motivation; Pull motivation; Nature-based tourism; Hong Kong
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
چکیده انگلیسی


• In Hong Kong's nature-based tourism, the push and pull motivations of tourists were studied.
• The push motivations were found to moderate the relationship between the pull motivations of tourists and their recommendations of Hong Kong's nature-based tourism. This highlights our theoretical contribution.

This research note focused on Hong Kong's nature-based tourism and disentangled the tourists' motivation factor structure. A new tourism motivation model was developed by particularly incorporating the moderator of push motivation. The push motivation was found to contribute to the tourists' future behavior as a moderator. Managerial implications were provided to Hong Kong Tourism Board and industry practitioners to design nature-based tourism promotion campaigns more strategically.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management Perspectives - Volume 18, April 2016, Pages 107–110
نویسندگان
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