کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1024311 1483072 2013 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What makes local governments' online communications successful? Insights from a multi-method analysis of Facebook
ترجمه فارسی عنوان
چه چیزی باعث موفقیت ارتباطات آنلاین دولت های محلی می شود؟ بینش ها از تجزیه و تحلیل چندروشی از فیس بوک
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی

Little is known about how public sector organisations capitalise on the potential of social networking sites (SNSs) as communication channels. Previous research is short on theoretical models and managerial insights into the success of local governments' online communication strategies. The purpose of this study is to explore how successfully local governments utilise SNSs for managing their external communication with citizens. Using a multi-method analysis of 15,941 posts and 19,290 comments on the Facebook pages of the 25 largest German cities, we make five contributions to research and practice. First, we analyse the properties and topics of government posts to draw a rich picture of how local governments use Facebook as a communications channel. Second, we conceptualise success in governments' online communications in terms of the frequency and polarity of citizens' reactions, which we use for third, evaluating government communication behaviour in SNSs. Fourth, we identify which benefits SNSs offer that traditional communication channels do not provide. Fifth, we offer guidelines for improving the online communication strategies of local governments using SNSs.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Government Information Quarterly - Volume 30, Issue 4, October 2013, Pages 387–396
نویسندگان
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