An Analysis and Design of Responsive Supply Chain for Pineapple Multi Products SME Based on Digital Business Ecosystem (DBE)

Nowadays, Small and Medium Enterprises (SME), need tight requirements to increase the diffuse and adopt of information and communication technology (ITC), so that the digital gap between large and small enterprises as well as regional difference can be avoided. Digital business ecosystem (DBE) is centralized collaboration environment of the species as stakeholder communities within the business ecosystem. This paper describes to model the responsive supply chain through the analysis and design to answer the stakeholder's needs of information and decisions, and involve in managing product and perishable material as well. Therefore, the objectives of this research are to identify the component and process in systems analysis, to develop the design responsive supply chain system of pineapple multi product for SME. The benefits that can be obtained by digitalized information are cost efficiency and effectiveness of service time for SMEs, employees and consumers when it responds quickly to changes the information system, supply of raw materials, production facilities and inventory system. The research approach includes decomposition of process analysis by business process model notation (BPMN). Then quantitative modeling design deployed decision tree classifier method. The model consisted of structures, information system, mode transportation, raw material and finish good inventory. The last step is optimization of responsive model by cross platform drivers function. Computational results and managerial insights are provided. To show that substantial reduction in response time can achieved with minimal increase in total cost in the design of responsive supply chain.