Supporting invention and innovation in Central Finland: Inspiring IP awareness

The substantial problems that exist in the dissemination of the message about the potential value of all aspects of intellectual property to entrepreneurs and SMEs are explored, in the specific context of the Central Finland region. A case study on existing levels of IP awareness showed the extent of the problems. The article then describes the ways in which this issue has been addressed, including the production of a free single page guide helping users to sharply focus on the link between key business activities and strategies and the value of IP in this context.

► Problems of IP awareness for SMEs in Central Finland set forth.
► Case study on business adverts showed the extent of the problems.
► Solutions explained, including a compact IP guide and other education aids.