Agricultural experts’ attitude towards precision agriculture: Evidence from Guilan Agricultural Organization, Northern Iran

Identifying factors that influence the attitudes of agricultural experts regarding precision agriculture plays an important role in developing, promoting and establishing precision agriculture. The aim of this study was to identify factors affecting the attitudes of agricultural experts regarding the implementation of precision agriculture. A descriptive research design was employed as the research method. A research-made questionnaire was used to examine the agricultural experts’ attitude toward precision agriculture. Internal consistency was demonstrated with a coefficient alpha of 0.87, and the content and face validity of the instrument was confirmed by a panel of experts. The results show that technical, economic and accessibility factors accounted for 55% of the changes in attitudes towards precision agriculture. The findings revealed that there were no significant differences between participants in terms of gender, field of study, extension education, age, experience, organizational position and attitudes, while education levels had a significant effect on the respondent’s attitudes.