کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
465312 697539 2016 10 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Uses and Gratifications of digital photo sharing on Facebook
ترجمه فارسی عنوان
لذت بردن نشان از به اشتراک گذاری عکس های دیجیتال در فیس بوک
کلمات کلیدی
فیس بوک؛ به اشتراک گذاری عکس؛ سایت های شبکه های اجتماعی؛ نظریه مصرف و ارضا؛ مطالعه مقطعی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر شبکه های کامپیوتری و ارتباطات
چکیده انگلیسی


• Applying Uses and Gratification theory, the current study examines gratifications for sharing photos on Facebook.
• An online survey completed by 368 respondents identified six gratifications.
• Affection, attention seeking, disclosure, information sharing, habit, and social influence are identified.
• Age was in positive correlation with disclosure and social influence gratifications.
• Gender differences are identified in habit and disclosure gratifications.
• Number of photos shared are negatively correlated with habit and information sharing gratifications.

Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study’s prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study’s implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telematics and Informatics - Volume 33, Issue 1, February 2016, Pages 129–138
نویسندگان
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