Time displacement effect of online video services on other media in South Korea

• We examine how the usage of online videos affected the usage of other media.
• An increasing use of online videos reduces the time spent on video media.
• An increasing use of online videos reduced the time spent on non-media activities.

With an increase in the users viewing video content through the Internet, the interest in the recent trend of the displacement of old media (e.g., TV, radio, or newspaper) by online video services has also increased. To examine this trend, this study analyzed the time people spent on online video services compared to the time they spent on old media. The study also assessed whether online video services reduced the time users participated in non-media activities. The results of the study indicated that the time spent on online video services negatively influenced (i.e., reduced) the time spent on old video media and non-media activities. However, it did not have a significant effect on the time spent on old non-video media. In addition, the time spent on online video services was found to exert a greater influence on the time spent on non-media activities when compared to old video media. One of the reasons why the time spent on online video services reduces the time spent on both old video media and non-media activities is that the time spent viewing movies or TV programs through online video services negatively influences the time spent on these activities.