The impact of ICT on market organisation – A case of 3D-models in engineering consultancy

• A case study on the impact of implementation of 3D-models on business relations.
• Analysis of how the use of ICT affect the organisation of the value chain?
• The impact of ICT on internationalisation of engineering consultancy services.

This paper analyses the impact of the use of ICT in production and delivery of technical engineering consultancy services on business structures with regard to industry convergence and transaction costs. The paper takes an empirical study on the introduction of 3D-modelling tools in the building section in a Scandinavian engineering consultancy firm as its point of departure. The discussion identifies three different structural aspects, which all are affected by the use of ICT: Internationalisation vs. Local markets, Outsourcing vs. Structural integration, and Division of work between actors within the value chain.