کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761764 1362150 2017 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography
ترجمه فارسی عنوان
شناخت، سرمایه و شهرت نمادین در قرن هفدهم: توماس هابز و منشاء تاریخ شناسی ارتباطات انتقادی
کلمات کلیدی
توماس هابز، سرمایه نمادین، شهرت، به رسمیت شناختن، تاریخنگاری روابط عمومی، تاریخ فکری،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
The intellectual history of public relations has not paid attention to British political philosopher Thomas Hobbes. This article aims to close this gap. Following the so-called philosophy of prestige (Carnevali, 2012), the article applies Hobbes' doctrine of natural law and human passions to public relations historiography. Indeed, considering recognition and reputation to be critical elements for human beings in a conflictual society in which gaining power was the main goal, Hobbes anticipated critical public relations thinking. In the Hobbesian system, because recognition is a social capital, reputation management becomes the most appropriate relational strategy to negotiate and gain power. Accordingly, uncertainty characterizes reputation and dealing with it fits into risk management. Although Hobbes never used the concepts of public relations or reputational risk, he was the first thinker to approach social relations from a conflictual perspective and view reputation as a risk deriving from it. Thus, through his approach, Hobbes opened up a new perspective, differing from those of other renowned Renaissance thinkers like Machiavelli or even some of his contemporaries, like Gracián, who also dealt with the idea of reputation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 3, September 2017, Pages 579-586
نویسندگان
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