کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
4761794 1362151 2017 3 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Exploring effective crisis response strategies
ترجمه فارسی عنوان
بررسی راهبردهای واکنش بحران مؤثر
کلمات کلیدی
پاسخ پایه؛ پاسخ بحران؛ تعمیر اعتبار؛ تئوری ارتباطات بحران موقعیتی (SCCT)؛
Base response; Crisis response; Reputation repair; Situational crisis communication theory (SCCT);
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

•This study examines effective crisis response strategies using Coombs’ SCCT as a theoretical framework.•Base response strategies could mitigate reputational decline for a company during a severe, preventable crisis.•The sole use of reminding or no response negatively influences consumers’ perceptions of the company during a crisis.•The effects of CSR-crisis relevance on consumers’ perceptions of the company are not significant.

This study examines effective crisis response strategies using Coombs’ SCCT as a theoretical framework. Results of an experiment show that base responses (instructing and adjusting information) could mitigate reputational decline for a company during a severe, preventable crisis. The sole use of bolstering (reminding) strategy or no response is ineffective because it negatively influences consumers’ trust in the company, attitudes toward the company, perceived corporate reputation, and supportive behavioral intentions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 1, March 2017, Pages 190-192
نویسندگان
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