Autoethnography as a critical approach in sport management: Current applications and directions for future research

The purpose of this paper is to highlight the value of autoethnography as a qualitative methodology, document the current literature using autoethnographic approaches, and explore the possibilities for future research in the field of sport management. Using a critical lens to counter dominant ideologies that marginalize certain groups of people through the sustainment of existing power structures and inequities, we sought to address the following inquiries: What is autoethnography and how can it be applied to the critical study of sport management? In doing so, we will explore the benefits of the methodology to the field of sport management as well as the challenges and opportunities created in this form of reflexive study. We also offer suggestions for how to apply autoethnography to a variety of research purposes germane to the field of sport management.