کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5034222 1471566 2017 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right
ترجمه فارسی عنوان
ارزش ترسناک و هدیه دادن: ترسانندگان از اشتباه بودن آنها جلوگیری می کنند
کلمات کلیدی
هدیه دادن، خود تصمیم گیری دیگر. عدم قطعیت، ارزش احساساتی،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

Sentimental value is the value derived from an emotionally-laden item's associations with significant others, or special events or times in one's life. The present research demonstrates that when faced with the choice between sentimentally valuable gifts and gifts with superficial attributes that match the preferences of the recipient, givers give the latter much more often than recipients would prefer to receive such gifts. This asymmetry appears to be driven by givers feeling relatively certain that preference-matching gifts will be well-liked by recipients, but relatively uncertain that the same is true for sentimentally valuable gifts. Three studies demonstrate this gift-giving mismatch and validate the proposed mechanism across a variety of gift-giving occasions and giver-receiver relationship types. The contribution of these findings to the gift-giving literature, as well as directions for future research, are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 27, Issue 4, October 2017, Pages 473-479
نویسندگان
, ,