کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5034268 1370064 2017 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reflecting on the journey: Mechanisms in narrative persuasion
ترجمه فارسی عنوان
بازتاب در سفر: مکانیزم در ترغیب روایت
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

Recent work demonstrates that narratives persuade via mechanisms distinct from other persuasive message formats. The present work draws from the discourse processing and communication literature to introduce a construct of retrospective reflection as an additional mediator in narrative persuasion. Retrospective reflection represents self or other-relevant memories evoked by transportation into a story, which corroborates and extends story-implied beliefs into the reader's world. The reported studies indicate that retrospective reflection is distinct from transportation, mediates the relationship between transportation and various persuasion-related outcomes, and predicts these outcomes beyond transportation. The current work also examines the influence of personal relevance (Study 2) and cognitive load (Study 3) to better understand the role of retrospective reflection in narrative persuasion.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 27, Issue 1, January 2017, Pages 11-22
نویسندگان
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