Impact of a gaming company's CSR on residents' perceived benefits, quality of life, and support

Despite increasing research interest in the field of gaming and corporate social responsibility (CSR), empirical studies on the impact of a gaming company's CSR on residents have been limited. Thus, the purpose of this study is to examine the impact of a gaming company's CSR on residents' quality of life, perceived benefits, and support for the company's casino development based on stakeholder theory and social exchange theory. This study also investigates the mediating roles of residents' quality of life and perceived benefits. An onsite survey was conducted with 459 residents in a gaming community. This study found that the gaming company's CSR was comprised of four dimensions (economic, legal, ethical, and philanthropic) and positively influenced residents' quality of life and perceived benefits. CSR also influenced residents' support directly and indirectly. In particular, residents' quality of life and perceived benefits played significant roles in mediating the relationship between CSR and support.