کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5110750 1483184 2017 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Uncovering the value stream of digital content business from users' viewpoint
ترجمه فارسی عنوان
کشف جریان ارزش کسب و کار محتوای دیجیتال از دیدگاه کاربران
کلمات کلیدی
محتوای دیجیتال، دیدگاه کاربران، جریان ارزش، ارزشآفرینی، اثر متقابل، استفاده از ارزش،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری سیستم های اطلاعات مدیریت (MIS)
چکیده انگلیسی
Although digital content (DC) business has been increasingly recognized as one of the core industries in a knowledge-based economy, little is known about its value stream from DC users' perspective. This study suggests a DC value chain framework involving the stream of DC value from DC creation to use from users' perspective, which has three key components of DC-value stream: (1) DC-value creation, (2) DC-value interaction, and (3) DC-value use. Drawing upon the DC value chain framework, we propose a research model exploring the direct relationships between DC-value creation and DC-value interaction and between DC-value interaction and DC-value use. It also explains the moderating role of DC types between DC-value and DC-value interactions. The empirical results of the study indicate that DC-value interactions play an intermediary role between DC creation value and DC use value and that users' perceptions of DC value vary in different types of DC. We discuss theoretical contributions and practical implications along with some avenues for future research.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Information Management - Volume 37, Issue 6, December 2017, Pages 553-565
نویسندگان
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