کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6464243 1422605 2017 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A netnographic study of P2P collaborative consumption platforms' user interface and design
ترجمه فارسی عنوان
مطالعه Netnographic از رابط و طراحی کاربر پلت فرم مصرف مشترک P2P
کلمات کلیدی
پروتکل Netnographic؛ به اشتراک گذاری اقتصاد؛ طراحی رابط کاربر. اقتصاد همیشگی؛ تأثیر اجتماعی
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم محیط زیست مدیریت، نظارت، سیاست و حقوق
چکیده انگلیسی


- The article offers a deep and thoughtful perspective on the sharing economy on society.
- The article is the result of a research and offers detailed information on the results obtained and the methodology followed.
- The research methodology is innovative and offers interesting insights regarding the issue studied.
- The results and conclusions offered can contribute to the study and understanding of Collaborative Consumption and the Sharing Economy.

Although still embryonic, collaborative consumption and the sharing economy have become social and economic phenomena in just a few short years, yet there is little consensus on how to define them. The current classificatory schema or typologies of platforms have some weaknesses. Sectoral classifications, technological functionality, and discursive modes of understanding sharing and collaborative economies all provide valuable insights, but when taken individually important gaps are evident, not least in their inter-system isolation, but most particularly when technology, such as platform architecture and user interfaces, is disassociated from wider social and economic conditions of possibility. In order to build on previous research we set out to develop a more complex understanding of collaborative consumption by studying platform architecture, interface, design and informational content to examine how technological affordances of digital platforms' structure social interaction. In order to carry out the research we designed a netnographic protocol that systematised data collection across four dimensions of platforms' technological structure and informational content: functionality and usability; trust and virtual reputation; codes of conduct and community footprint. Data was collected on fifty-five platforms, including forty-seven across Belgium, Italy, Portugal and Spain, as well as eight international platforms. Following factor and cluster analysis, and on the basis of the theoretical understandings of the sharing and collaborative economy, we developed a typology that grouped platforms into three groups: network, transaction and community oriented.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Environmental Innovation and Societal Transitions - Volume 23, June 2017, Pages 11-27
نویسندگان
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