Globalization, conflict discourse, and Jewish identity in an Israeli Russian-speaking online community

I argue that the choice of linguistic code is crucial for both the construction of conflict and for identity work in a globalized context. Migrants have multiple linguistic choices at their disposal, both hegemonic and global (Modern Standard Russian; Hebrew), and non-hegemonic, specifically the highly localized immigrant vernacular, Israeli Russian. I argue that refraining from sharing this common vernacular constitutes an Ignore, Snub the Other impoliteness strategy where Israel-based forum members disaffiliate from a Moscow-based forum member.