Keywords: مدیریت ارتباط با مشتری; Social media strategy; Customer relationship management; Corporate communications; Integrated marketing communications
مقالات ISI ترجمه شده مدیریت ارتباط با مشتری
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; CRM; Customer relationship performance; Information technology; Marketing capabilities; Social media technology
Keywords: مدیریت ارتباط با مشتری; Customer defection; Customer reacquisition; Win-back; Business-to-business; Customer relationship management
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; CRM; Customer knowledge; Knowledge creation; Organizational knowledge creation theory
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Relationship marketing; Business performance
Keywords: مدیریت ارتباط با مشتری; Decision execution; IT governance; Customer relationship management; Decision making; Vertical advocacy; Horizontal coordination; Business process
Keywords: مدیریت ارتباط با مشتری; Knowledge management; Customer relationship management (CRM); Success model; Technological/organizational/customer orientation factors
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Customer loyalty; K-Means algorithm; RFM model
Keywords: مدیریت ارتباط با مشتری; E-commerce; Customer relationship management; Business intelligence; Data mining; Catalogue retailer; Online retailer
Keywords: مدیریت ارتباط با مشتری; Boundary spanning functions; Customer relationship management; Supplier relationship management; Process management
مقالات ISI مدیریت ارتباط با مشتری (ترجمه نشده)
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Keywords: مدیریت ارتباط با مشتری; RFM; Customer Relationship Management; Logistic Regression;
Keywords: مدیریت ارتباط با مشتری; Tourism; Customer relationship management; Bio-inspired algorithms; Pervasive; Geographic information systems;
Keywords: مدیریت ارتباط با مشتری; Churn prediction; Database marketing; Customer relationship management; Data privacy; Kalman filter; Mixture model;
Keywords: مدیریت ارتباط با مشتری; Customer Relationship Management; Quality; Shipment; A Case Study.;
Keywords: مدیریت ارتباط با مشتری; Markov decision process; Customer relationship management; Revenue management; Customer equity; Capacity allocation; Repurchase behavior
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Relationship value; Loyalty programs; Relationship investments; Benevolence; Gratitude
Keywords: مدیریت ارتباط با مشتری; Dynamic churn prediction; Data mining; Customer retention; Private banking; Customer relationship management; Rare event; Sampling; Training data generation
Keywords: مدیریت ارتباط با مشتری; Multichannel; Customer relationship management; Internet; Catalog shopping; Retailing; Panel data analysis
Keywords: مدیریت ارتباط با مشتری; Loyalty program; Reward redemption; Points pressure; Rewarded behavior; Direct mailings; Customer relationship management
Keywords: مدیریت ارتباط با مشتری; Social media; Customer Relationship Management; Facebook and Twitter; Fan engagement; Athletes
Keywords: مدیریت ارتباط با مشتری; Data mining; Customer relationship management; Multitype multiway data; Support tensor machine; Cross-selling
Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Social media marketing; Microenterprises; Social competency; Media naturalness theory;
Intelligent customer complaint handling utilising principal component and data envelopment analysis (PDA)
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Customer satisfaction; Principal component analysis; Data envelopment analysis; Customer complaint
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; CRM; Academic libraries; Thailand; Factor analysis; Library research
Customer relationship management in the hairdressing industry: An application of data mining techniques
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Marketing strategies; Hairdressing; Data mining; RFM model
Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
Keywords: مدیریت ارتباط با مشتری; Customer value; Service quality; Satisfaction; Customer relationship management
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Customer databases; Customer–supplier information; Data-driven decision-making
Toward a compelling customer touchpoint architecture
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Customer experience cycle; Customer touchpoints; Customer service; Customer-centric organization
All pain, no gain? Why adopting sales force automation tools is insufficient for performance improvement
Keywords: مدیریت ارتباط با مشتری; Sales performance; Technology; Coopetition; Productivity; Sales force; Automation; Customer relationship management
Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines
Keywords: مدیریت ارتباط با مشتری; Marketing; Customer relationship management; Churn analysis; Retailing; Classification; Logistic regression; Multivariate Adaptive Regression Splines
The effect of culture and salespersons’ retail service quality on impulse buying
Keywords: مدیریت ارتباط با مشتری; Cross-cultural experiments; Cultural dimensions; Singapore; United States of America; Service quality; Impulse buying; Customer relationship management; Salesperson–customer interaction
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Data envelopment analysis; Credit cards; Acquisition strategies; Retention strategies
Making a profit with R&D services — The critical role of relational capital
Keywords: مدیریت ارتباط با مشتری; R&D services; R&D collaboration; Customer relationship management; Value co-creation; Customer involvement
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Social media; Engagement; Information technology; Customer insight; Employees; Key performance indicator
Dynamic customer lifetime value prediction using longitudinal data: An improved multiple kernel SVR approach
Keywords: مدیریت ارتباط با مشتری; Data mining; Customer relationship management; Customer lifetime value; Dynamic multi-step-ahead prediction; Support vector machine; Multiple kernel learning
A model of consumers’ perceptions of the invasion of information privacy
Keywords: مدیریت ارتباط با مشتری; Privacy; Ethics; Customer relationship management; Consumer attitudes; Experimental design
Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time
Keywords: مدیریت ارتباط با مشتری; Customer dynamics; Dynamic segmentation; Marketing promotions; Customer relationship management
Competing risks for train tickets – An empirical investigation of customer behavior and performance in the railway industry
Keywords: مدیریت ارتباط با مشتری; Competing risks; Two-part pricing schemes; Customer relationship management; Cancellation; Hazard models; Railway traveler behavior
Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market
Keywords: مدیریت ارتباط با مشتری; Strategic Marketing; Customer loyalty; Customer Relationship Management; CRM; Fuzzy Logic
Modeling partial customer churn: On the value of first product-category purchase sequences
Keywords: مدیریت ارتباط با مشتری; Marketing; Customer relationship management; Churn analysis; Predictive analytics; Sequence analysis; Retailing; Classification; Logistic regression
Distributed customer behavior prediction using multiplex data: A collaborative MK-SVM approach
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Behavior analysis; Customer churn prediction; Customer purchase prediction; Support vector machine; Multiple kernel learning
Enhancing customer relationships by semantic consumer support systems
Keywords: مدیریت ارتباط با مشتری; Specification language; Customer relationship management; Semantic consumer support system; Ontology; Dynamic service provision
Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan
Keywords: مدیریت ارتباط با مشتری; Customer relationship management; Relationship marketing; Business performance
Does customer information usage improve a firm's performance in business-to-business markets?
Keywords: مدیریت ارتباط با مشتری; Customer information; Customer Relationship Management; Knowledge Management; Information utilization; Formative measures
A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data
Keywords: مدیریت ارتباط با مشتری; Data mining; Customer relationship management; Customer churn prediction; Support vector machine; Multiple kernel learning
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Keywords: مدیریت ارتباط با مشتری; Online advertising effectiveness; Customer relationship management; Carryover effect; Time lag; Media selection; Customer segmentation
Impact of customer integration on project portfolio management and its success—Developing a conceptual framework
Keywords: مدیریت ارتباط با مشتری; Project portfolios; Project portfolio management; Customer integration; Project portfolio success; Customer relationship management
iValue: A knowledge-based system for estimating customer prospect value
Keywords: مدیریت ارتباط با مشتری; Customer lifetime value; Customer prospect value; Knowledge-based systems; Customer value; Customer relationship management
Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making
Keywords: مدیریت ارتباط با مشتری; Pricing; Promotion; Bargaining; Online shop; Customer relationship management; Multiple objective decision making
Customer Relationship Management (CRM) technology and organizational change: Evidence for the bureaucratic and e-Government paradigms
Keywords: مدیریت ارتباط با مشتری; Customer Relationship Management; e-Government; Organizational change; Survey research