کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
7420527 1482613 2019 3 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
A research note exploring socially visible consumption in tourism
ترجمه فارسی عنوان
یک یادداشت پژوهشی در مورد مصرف اجتماعی قابل مشاهده در گردشگری
کلمات کلیدی
مصرف قابل مشاهده در کشور، خصومت مصرف کننده، بوقلمون، فرهنگ،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
The present study was conducted in the context of the political tensions between Turkey and Israel. The main objective of the present research note is to examine the relationship between consumer animosity and socially-visible consumption; although two salient constructs in the consumer behaviour stream of research, the relationship between them has not been examined in previous research. The mall-intercept method was employed to collect data from a sample of 208 respondents. SPSS's AMOS software was employed to test the construct validity of the scale items. Pearson correlations and independent sample T-tests were conducted to explore the relationships between the study variables. Results suggest that the relationships between socially visible consumption and consumer animosity is moderated by travellers' willingness to holiday in a socially visible fashion. Future research should focus on other potential moderators of the relationship between animosity and tourism behaviour such as risk perception.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 70, February 2019, Pages 56-58
نویسندگان
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