Leisure—A function of museums? The Taiwan perspective

The main factor preventing non-visitors from visiting museums is ‘lack of interest’. But the causes of this ‘lack of interest’ are different in Taiwan than in western countries. Taiwanese non-visitors on low incomes are deterred by the strong association of museums with education. They want an experience that will be relaxing, enjoyable and pleasurable, and one which will not require any effort. They do not perceive museums as providing this. Non-visitors want museums to function more obviously as leisure venues that the whole family can actively enjoy. They say museums need to promote themselves as places for exploration and entertainment, as well as for education and learning. If museums wish to attract low-income non-visitors, they must consider how the needs of the non-visiting public can be met.