Comprehensibility and comprehensiveness of financial analysts' reports

In the present paper, we focus on one specific genre, a small qualitative sample, a product-only approach, and on one specific research question from the financial communication project: why do equity analysts' company updates for investors fail to reach their communicative potential? We start by systematically contextualizing the genre in the light of the research question (Section 1). Based on a qualitative English sub-corpus (Section 2), we then explain how we used pragmatic text analysis to investigate the texts' comprehensibility and comprehensiveness in cross-disciplinary communication (Section 3). The results suggest that these texts bear the risk of partial communicative failure (Section 4) and what actions can improve their communicative potential (Section 5).