Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10256710 | Studies in Communication Sciences | 2015 | 8 Pages |
Abstract
This study tests the spiral of silence theory under conditions of online communication. It is argued that a preference for user-generated content may result in different perceptions of the opinion climate than a preference for mass media. This may also affect willingness to speak out in public. This study tested the effects of selective exposure to information regarding climate change in Germany. The individual media diets were derived from online diaries and content analyses. The findings show no support for the spiral of silence theory. Individuals who see themselves in the minority were even more likely to express their opinions.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
Pablo Porten-Cheé, Christiane Eilders,