Article ID Journal Published Year Pages File Type
10256717 Studies in Communication Sciences 2013 9 Pages PDF
Abstract
The article focuses on interdisciplinary concepts of strategic communication by nation states and governments directed at foreign publics. Although different concepts describing the field have developed independently, closer consideration reveals that they show many convergences. It is assumed that the differentiation of various concepts is rather a question of theoretical viewpoint but this hardly allows for a specification of the social phenomenon. The paper thus offers an integrated and systematic approach to international communication by integrating the different concepts of strategic governmental communication with international publics.
Related Topics
Social Sciences and Humanities Arts and Humanities Language and Linguistics
Authors
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