Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10256721 | Studies in Communication Sciences | 2013 | 8 Pages |
Abstract
This experimental study explored the perceived media impact of North Korea's nuclear test on South Koreans and Americans to investigate whether a social categorization moderator affects a tendency to think that others will be more affected by the media. The results showed that the third-person perception was not found among South Koreans when in-group and out-group members were compared. We discussed how cultural factors might play a role in the third-person perception between two cultures: collectivistic culture (South Korea) and individualistic culture (America).
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
Sun-A Park, Jeesun Kim,