Customization and real time information access in integrated eBusiness supply chain relationships

eBusiness enabled information systems and technology have proliferated with the diffusion and technological advances of the Internet. This research examines supply chain management relationships between service providers and clients, focusing on the performance impacts of (1) the level of customization implemented by clients using vendor provided eBusiness solutions and (2) the subsequent real time access achieved with respect to operational information maintained by vendors. The study also focuses on the impacts of the provider's information exchange behavior and both parties’ level of trust. Using dyadic data collected from a logistics services provider and 91 clients, findings show that the level of customization and real time information access has a direct positive impact on performance outcomes realized by both. Additionally, results demonstrate that provider's level of trust in the client positively influences their information exchange behavior, and in turn, information exchange behavior positively impacts client customizations.