| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10371367 | Accident Analysis & Prevention | 2011 | 6 Pages |
Abstract
ⶠThis research uses consumers' perceptions to assess advertising code breaches. ⶠThe results show that content analysis can yield inconsistent assessments of code breaches. ⶠEnforcement of motor vehicle advertising regulation codes requires greater scrutiny.
Keywords
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Authors
Robert J. Donovan, Lynda J. Fielder, Robyn Ouschan, Michael Ewing,