Article ID Journal Published Year Pages File Type
1038604 Journal of Cultural Heritage 2010 6 Pages PDF
Abstract

There are many contingent valuation (CV) studies to estimate the economic benefits of cultural heritage, but few provided advice on the design of financial products for cultural heritage assets. This paper conducted conjoint and willingness-to-pay (WTP) analyses for providing the design implication of these financial products. We calculated WTP for each attribute. The result of conjoint analysis shows that people prefer a short period of investment, high-expected rate of return and small amount of money invested. Only the amount invested and the rate of return on investment are significant to estimate WTP for these financial products.

Related Topics
Physical Sciences and Engineering Chemistry Physical and Theoretical Chemistry
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