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An examination of voluntary green power programs at U.S. utilities using behavioral science principles

Article ID Journal Published Year Pages File Type
10402274 The Electricity Journal 2016 9 Pages PDF
Abstract
Green programs currently have minuscule market penetration and little impact on emissions reductions. They could be tweaked to drive demand to cleaner sources if they were structured to take advantage of behavioral science principles shown to increase enrollment.
Keywords
Customer choiceRenewable energySocial marketingUtilitiesDefaults
Related Topics
Physical Sciences and Engineering Energy Energy Engineering and Power Technology
Preview
An examination of voluntary green power programs at U.S. utilities using behavioral science principles
Authors
Benjamin Matek,
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Journal
The Electricity Journal
Journal: The Electricity Journal
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