Media images of the “ideal” female body: Can acute exercise moderate their psychological impact?

Exposure to the media's “ideal” physique increases mood and body image disturbance, especially for at-risk women. Because exercise decreases mood and body image disturbance, we examined the ability of acute aerobic exercise to moderate the negative psychological impact of exposure to media pictures of the “ideal” female body. Women reporting high drive for thinness and media internalization viewed pictures of either nonphysique or “ideal” physique pictures after engaging in 30 min of either aerobic exercise or quiet rest. Compared to the nonphysique pictures, viewing the physique pictures resulted in increased depression and body dissatisfaction. Acute aerobic exercise, however, did not moderate the negative mood states elicited by the media images. Implications of our results and future directions for research are discussed.