| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10454328 | Biological Psychology | 2012 | 13 Pages |
Abstract
⺠We examine effects of math anxiety and gender on brain responses to consumer choices. ⺠Larger P200 amplitudes were linked to buys under no promotions among high math-anxious females. ⺠Larger FN400 amplitudes were linked to buys under promotions among high math-anxious females and low-math anxious males. ⺠P3 was larger for buys among high math-anxious females but for non-buys among low math-anxious females under promotions. ⺠P3 was larger for buys among high math-anxious males, but non-buys among low math-anxious males under no promotions.
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Authors
William J. Jones, Terry L. Childers, Yang Jiang,