| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10458639 | Consciousness and Cognition | 2012 | 11 Pages |
Abstract
⺠We assessed whether real-life stimuli elicit conscious and unconscious priming. ⺠A typical masked priming paradigm was used, with brand logos as primes and a strict prime awareness assessment. ⺠Brand logos prime their brand names and words associated to the brand. ⺠However, this was only the case when primes were presented clearly above the consciousness threshold.
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Authors
Gigliola Brintazzoli, Eric Soetens, Natacha Deroost, Eva Van den Bussche,