| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10468500 | Journal of Experimental Social Psychology | 2013 | 14 Pages |
Abstract
⺠We test the effect of contradictions, or conflicting messages from the same source, on persuasion. ⺠Conflicting messages sometimes offer a persuasive advantage. ⺠This effect is driven by favorable attributions. ⺠We identify several moderators.
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Authors
Taly Reich, Zakary L. Tormala,