| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10468512 | Journal of Experimental Social Psychology | 2013 | 8 Pages |
Abstract
⺠Anthropomorphism of nature refers to assignment of human qualities to nature. ⺠3 experiments examine how anthropomorphism affects people's relation and behavior toward nature. ⺠Anthropomorphism fosters conservation behavior, and enhances connectedness to nature. ⺠Connectedness to nature mediates the link between anthropomorphism and conservation behavior. ⺠These findings contribute to anthropomorphism research and environmental psychology.
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Authors
Kim-Pong Tam, Sau-Lai Lee, Melody Manchi Chao,