Mutual influences between the implicit and explicit self-concepts: The role of memory activation and motivated reasoning

Whereas previous research has predominantly focused on dissociations between the explicit and implicit self-concepts, the current research investigates how these aspects of self-representation come into correspondence through the activation of information about the self in memory. Experiment 1 provides evidence for a “bottom-up” process of self-construal in which information activated in the implicit self-concept produces congruent changes in the explicit self-concept. Experiment 2 provides evidence for a “top-down” process of self-construal in which the motivated assertion of a propositional belief in the explicit self-concept leads, via a process of confirmatory hypothesis testing, to the activation of substantiating information in the implicit self-concept. These two processes of self-concept change are integrated within a framework that specifies how the explicit and implicit self-concepts are related within an overall, dynamic self-system. Possibilities for expanding the framework to account for self-concept dissociations are discussed.