Investigating the 'placebo personality' outside the pain paradigm

Findings are in contrast with prior work in pain paradigms which found higher levels of the same traits to be related to greater placebo analgesic responses. A cluster of traits characterised by behavioural drive, extraversion, optimism and novelty or fun seeking appears to be germane to placebo responsiveness, but contextual stimuli may generate different patterns of responding. A new conceptualisation of placebo responsiveness may be useful. Rather than a 'placebo personality' it may be that responsiveness is better typified by a two faceted transactional model, in which different personality facets respond to different contextual contingencies.