Informing health? Negotiating the logics of choice and care in everyday practices of 'healthy living'

► The logics of 'choice' and 'care' interact in people's accounts of the everyday struggles involved in healthy living. ► People resist the logic of choice through 'calls for care'. ► The logic of choice works to transform such calls into failed attempts at healthy living. ► Supporting healthy living involves recognising how the logic of choice marginalises the logic of care. ► Supporting healthy living involves the development of policies around the more enabling logic of care.