Media and bushfires: A community perspective of the media during the Grampians Fires 2006

The paper explores some of the tensions that result from the ways rural residents use and distinguish between local/regional and metropolitan and out-of-state bushfire information; and it encourages better use of the local/regional media to increase community safety and awareness in relation to bushfire mitigation, preparedness and crisis management issues before, during and after the fires. It is suggested that risk communications professionals need to understand that when mediated risk-related communications are provided, a key evaluative criterion is whether or not those media and the messages represent and reflect local knowledge.