Article ID Journal Published Year Pages File Type
10481074 Physica A: Statistical Mechanics and its Applications 2012 5 Pages PDF
Abstract
We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members' adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects' prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior.
Related Topics
Physical Sciences and Engineering Mathematics Mathematical Physics
Authors
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