| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10481494 | Physica A: Statistical Mechanics and its Applications | 2012 | 5 Pages |
Abstract
⺠We apply a non-Markovian statistical physics approach to study decision making in social sciences. ⺠We examine how social cues affect decision making in the field of marketing. ⺠We find both positive and negative herding effects are significant.
Related Topics
Physical Sciences and Engineering
Mathematics
Mathematical Physics
Authors
H.G.E. Hentschel, Jiening Pan, Fereydoon Family, Zhenyu Zhang, Yiping Song,