| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10481754 | Physica A: Statistical Mechanics and its Applications | 2013 | 12 Pages |
Abstract
⺠We develop a microscopic model of processes influencing individual adoption behavior. ⺠Micro-level simulations match closely adoption curves predicted by the Bass model. ⺠Bass parameters for many actual adoptions can be induced by the microscopic model. ⺠We established linkages between micro-level parameters and innovation takeoff time. ⺠We illustrate use of the micro-model to assess outcomes of marketing interventions.
Related Topics
Physical Sciences and Engineering
Mathematics
Mathematical Physics
Authors
Carlos E. Laciana, Santiago L. Rovere, Guillermo P. Podestá,