| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10490407 | Museum Management and Curatorship | 2005 | 16 Pages |
Abstract
The article presents an attempt to use the SERVQUAL evaluation method for judging the tourist product quality of the Rogalin Palace, a branch of the National Museum situated near PoznaÅ (western Poland). A 36-item questionnaire instrument was used to assess visitors' expectations, perceptions, and level of satisfaction. The survey was carried out among 102 visitors. With the use of correlation, factor and graphic analysis of their expectations and perceptions, strong and weak points of the museum were identified.
Related Topics
Social Sciences and Humanities
Arts and Humanities
History
Authors
Marek M. Nowacki,