Tourism, farm abandonment, and the 'typical' Vermonter, 1880-1930

This paper explores the relationship between tourism, abandoned landscapes, and the construction of 'typical' identity in rural Vermont. Between the 1880s and the 1930s, Vermonters were both celebrated in the popular press as archetypal Americans and depicted as a people in decline. With the state's reputation plagued by rural out-migration, many reformers, state officials, and rural residents tried to shore up and reproduce the identity of the so-called typical Vermonter through the sale of abandoned farms as summer homes. The promise of summer tourism as a means for reproducing typicality in rural Vermont, however, was complicated by the contingency of the category typical and by persistent fears that a new leisure-based economy and allegedly 'wrong kinds' of visitors would undermine the integrity of the state's traditional rural identity. As a result, visitors and residents negotiated an ideal of rural typicality according to changing tourist circumstances-a process revealed in this essay largely through published commentaries and promotional works. What this story traces, then, is landscape's role in the production of 'ideal', tourist-based notions of rural identity in American culture.