Article ID Journal Published Year Pages File Type
10511444 Journal of Adolescent Health 2015 4 Pages PDF
Abstract
Although meant to promote sports, youth in this study believed that the “Light It Up” advertisement was related to illicit drugs. The campaign illustrates how advertisements may inadvertently market unwanted behaviors to children.
Keywords
Related Topics
Health Sciences Medicine and Dentistry Perinatology, Pediatrics and Child Health
Preview
Unintended Messages in Online Advertising to Youth: Illicit Drug Imagery in a Canadian Sports Marketing Campaign
Authors
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