University undergraduate students and library-related privacy issues

New technologies increase the ability to capture and retrieve data about library usage patterns and users. Collecting, analyzing, and using patron data, however, may raise concerns among library users about their online privacy and how the data collected might be used to their advantage or disadvantage. This article examines undergraduate students' knowledge and perceptions of online privacy issues, their opinions regarding who should collect and retain information about them, for what purposes, and under what circumstances.