Forest value orientations and importance of forest recreation services

This study employs the notion of environmental value orientations as an approach to examine the relationships between forest value orientations and demand on services available in the National Forest Recreation Areas in Taiwan. Data for this investigation were collected from on-site, off-site, and online surveys (n = 1919). Statistical results suggest that the authorities should highlight the role of Taiwanese forest as public property with aesthetic, historic, and cultural values, and the use of more comprehensive dimensions of environmental value orientations is warranted when using value-related variables to address natural resource management issues. The correlation evidence of service demands of tourists with different forest value orientations indicates that the authorities should focus on maintaining and improving basic services available in the National Forest Recreation Areas.