The desired quality of integrated multimodal travel information in public transport: Customer needs for time and effort savings

Travel information is one of the factors that contribute to the quality of public transport. In particular, integrated multimodal travel information (IMTI) is expected to affect customers’ modal choice. The objective of this research is to identify customers’ desired quality of IMTI provision in public transport. Customers’ desired IMTI quality can vary throughout the pre-trip, wayside and on-board stages of a journey. The main determinants are time savings (travel and search time) and effort savings (physical, cognitive, and affective effort). In a sample of Dutch travellers with a substantial share of young persons, the pre-trip stage turns out to be the favourite stage to collect IMTI when planning multimodal travel; desired IMTI types in this stage are used to plan the part of the journey that is made by public transport. Wayside IMTI is most desired when it helps the traveller to catch the right vehicle en route. On-board travellers are most concerned about timely arrival at interchanges in order to catch connecting modes. In the whole travel process, travel time is the most important saving. Apart from that, pre-trip search time savings are also desired, while en route affective effort is more important than cognitive effort.