Intercept and recall: Examining avidity carryover in on-site collected travel data

This study estimates trip demand and economic benefits for visitors to recreation sites when past season trip information is elicited from travelers intercepted on-site. We use a weighting function for past season counts that is different from, but nests, the standard on-site correction appropriate for current season counts. We find that for our sample of lake visitors relatively stronger preference or “avidity” for the interview site carries over across seasons. We further show that the appropriate weighting of past trip counts is critical in deriving meaningful estimates of travel demand and economic benefits.